Innovative-e
Art Direction & Design
Brand refresh | Art direction | Illustration | Icons | Presentation
To create impact on a budget, I helped Innovative-e refresh assets and branding while mapping out future visions. I led research, discovery, execution, and consistency of look and feel across branding assets and campaigns. I crafted and pitched branding ideas while meeting with the client on a regular cadence to create a vision together. I established elements and collaborated with designers and copywriters to develop a variety of assets to support marketing needs.
